SoBe’s third installment of its Skinsuit campaign hit newsstands today, Feb. 14, in the iconic 2012 Sports Illustrated Swimsuit Edition. The advertising spread highlights SoBe’s latest additions to its portfolio — three new flavors of SoBe Lifewater with Coconut Water — Pacific Coconut, Pomegranate Nectarine and Mango Mandarin. The spreads feature Yvonne Strahovski, star of the famed TV series “Chuck” and upcoming feature films, “My Mother’s Curse” and “I, Frankenstein.”

Additionally, SoBe launched two TV commercials on Feb. 13 to support the launch of the new SoBe Lifewater with Coconut Water flavors. Similar to the print campaign, the TV spots feature Yvonne. Visit Catapult and Teeter Totter to view the new 15-second ads.

“In just six weeks, more than 400,000 8 oz. cases have been sold,” said Rebecca Granne, senior director, Marketing – SoBe. “This is SoBe’s most successful innovation in two years. The brand has increased its Facebook Fans by 70 percent in just six months, now boasting nearly 320,000 fans.

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Auteur : Jenny 14.02.2012 (0) Commentaire

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