To promote the upcoming seventh season of Dexter, Showtime is rolling out a series of meme-inspired ads at Comic-Con. The you-either-get-it-or-you-don’t ad style uses a classic blood-spattered smiling Dex with jaunty messages reminiscent of fan-created online memes often posted in blogs and comment boards. In fact, Showtime will have memes promoting several shows at the San Diego fan event (I’m curious to see the Homeland ones, too). The network’s ads will be on shuttle buses, lobby banners and the badge lanyards worn by every SDCC attendee.

The Dexter panel is Thursday, July 12 at 6 p.m. and includes a video with the first two minutes of Dexter‘s next season that picks up right after last season’s cliffhanger, plus the debut of the Homeland second season trailer. The Shameless panel is Saturday July 14 at 4 p.m. [ Source ]